Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

Video Marketing For Traffic – Branding Your Videos, Your Business and Yourself

Ever heard of YouTube? Yeah, I thought so! Nearby, in January 2008 79 million users made over 3 billion video views (That's over 100 million views per day!) How would you like a slice of that kind of audience?

Video really has become popular on the web recently and it's easy to see why. It's unparallel by any other medium in terms of getting your message across. The problem with video online is that it has always been expensive to produce and host, requiring specialist equipment, expensive software, and massive bandwidth. Not any more because, since you can produce a screen capture video at zero cost (using Camstudio or similar software), and not only host it for free on YouTube, but also use it as a source of traffic!

You can not embed links in video on YouTube. What you can do however is put a link in the video description, create a profile or 'channel' with a link to your site, and brand your video with your domain.

Publishing and branding your videos

To get started, head over to YouTube.com and sign up for a free account. Your channel is automatically created for you based on your username (ie [http://www.youtube.com/username]) and once created you can customize it.

On your channel select 'Personal Profile' and there is a space to add your website URL. While you're there, fill out the rest of the profile too and upload a photo. Remember, YouTube is a social media site so you want to brand yourself, not just your business or products!

When you come to upload a video, use SEO practices. Remember that people will find your videos by searching, just like on Google, so use relevant keywords for your title, tags, and in your description. Also, your description can include a link to your site so long as you remember to include the http: // part! If you use a full URL the link will appear on the video page without the user having to click the 'more info' button!

While links in the description and on your profile are great, it's your video that people's attention will be on so get the URL in there! Start and end the video on a 'splash screen' with the video title and your domain clearly visible. You can also, depending on the nature and content of the video, use an overlay which shows your branding through the video!

While YouTube is far and away the king of online video, it's by no means the only site you can publish to. MetaCafe, HowCast and Blip.tv are just a few of the sites I use, but uploading to each of them takes time and effort. Do not worry though, help is at hand with a tool called TubeMogul.com

TubeMogul allows you to upload to all of these sites and more in one go, and even tracks all your views for you in one easy to use control panel. I recommend uploading to YouTube manually (so you get more control and can set the description etc. specifically for YouTube) and then use TubeMogul to upload to any other sites relevant to your niche. You can still use TubeMogul to track your YouTube views though!

Video on your own site

If you're creating video for a membership site, or a product then you will have to host it yourself to keep it private and secure. However, any videos that you're giving away are free to your visitors can also be hosted on YouTube. Just upload as normal, head to the video page and on the right hand side you'll see a box called EMBED with some HTML code (starts with

Beautiful Wall Decor Wedding Gifts

When you are looking for the perfect wedding gift, you want a present that will be cherished, used and remembered forever. A wedding gift that can hang on the wall is an ideal gift in all three respects. Choosing a wall décor wedding gift can be tricky, though, unless you take the couple’s personal tastes and sense of design into account when choosing. Here are some helpful hints to make sure that you select a beautiful wall décor wedding gift that will be truly appreciated and loved.

Consider the Style of the Bride and Groom’s Home

When choosing wall décor it is important to remember that this gift is meant to be on display in the bride and groom’s new home. Take stock of the design choices that the couple has made in their personal living spaces and avoid choosing a kitschy wall item if the bride has built her living room around clean, modern Danish lines. Instead, pick a simple design such as a stretched canvas printed with their initials or names in muted colors. For a contemporary living or family room design, consider choosing a wall print or canvas with a sleek, black frame and a colorful, personalized print. If the couple’s taste runs more to the curves of Art Deco, consider opting for a framed design inspired by the elongated curves and almost-abstract art of the Roaring Twenties.

In general, traditional and country styles will be complemented best by personalized prints and art canvases framed in warm or light wood. More modern designs look best with unadorned black or metal frames, or with unframed canvases. Country samplers are ideal for Colonial style living rooms and dens, especially if the print includes calico or adorable animals.

Consider the Personal Taste of the Bride and Groom

If there is a particular motif that is near and dear to the hearts of the bride and groom, you stand a pretty good chance of choosing a gift that they will love if you keep their personal preferences in mind while shopping. Try choosing prints or plaques in their favorite colors and materials, or printed with motifs that hold personal meaning to them. Don’t offer them a floral wall plaque if their tastes run to minimalist modern paintings, and avoid choosing an abstract wall print if they have a country themed kitchen adorned with cute teddy bears. Consider, too, that there are many more kinds of wall decor than just framed prints. Some of the other wall décor wedding gifts that you might consider are wall plaques made of metal, wood or molded resin, and wood plaques carved with the word “love” and the couple’s wedding details, both of which can easily fit into many different décor styles.

Hand painted slate tiles can also be an ideal choice for a rustic or Colonial kitchen, den or family room, and you can even choose one that is painted with traditional wedding icons or ones with more natural scenes.

Another popular wall décor is a stretched art canvas. It is easy to find stunning stretched art canvas designs that make beautiful wedding gifts. Whether you choose a painted Impressionist scene with a pair of love-bird swans or a country rustic saying bordered in twigs and flowers, there are many lovely canvases that can be personalized to make your gift even more extraordinary.

To really stand out, you can always go with a personalized pewter or copper tray wedding present, engraved with the wedding date and names, or a 3-D resin plaque or clock engraved with the wedding couple’s special day details.

Photo Frames

Photo frames are personalized gifts that are always appreciated. When choosing a photo frame, try to keep in mind the general rules of wall décor, choose photo frames and mats that fit with the general décor of the home and do not be afraid to be whimsical or personal. A classic black glass frame is a perfect accent for a modern or contemporary living room, especially when you add the personal touch of a special engraved message. Silver filigree frames are ideal for wedding photos, and wood frames can fit into any style of décor.

If wall hangings seem a bit personal, you might consider a hanging for the outside of their home. A “welcome” slate or plaque personalized with the couple’s married name can make a wonderful gift for the newly married pair.

Whatever gift you choose, personalization is a key part in ensuring that your wedding gift will be special and heartfelt. Think carefully about exactly what to print in the two or three lines you are given. A favored choice is the couple’s names and wedding details, but you might opt to use a personally applicable quote or wedding wish instead. Whichever personalized present you go with, it is sure to be loved and appreciated for years to come.

Productive Domain Names – Uncover 5 Comprehensive Methods to Excel with Domain Names

There are so many considerations you need to keep in mind when choosing the perfect name for your website. It must be keyword-rich so it will be search-engine friendly and it must be easy to remember so it will be friendly to online users. These elements can tremendously help you drive highly targeted traffic to your website. There are also other methods that you would want to consider and some of them are the following:

1. Know the basic of domain naming. A website name can run up to 64 characters excluding the extension or suffix; it can contain letters, numbers, and other special characters. In addition, it cannot start nor end with hyphens and it is not case sensitive.

2. Know your target audience. Based on their preferences, you can make your domain name sound hip, sincere, formal, professional, upbeat, or conventional.

3. It must be short and promotes easy recall. You don’t have to use all 64 characters, in fact, you need to strive to keep it short as much as possible so it will be easy to remember. If you can create a website name using 5-7 characters, the better.

4. Insert keywords. Jumpstart your SEO campaign even before you launch your website by making your domain name keyword-rich. Download free keyword suggestion tools software online to identify the most searched keywords on your chosen niche. Try to incorporate the most popular keywords on your website name so it can secure good page ranking.

5. It must be descriptive. Online users must have a quick idea on what is your website all about or what you offer the moment they see your domain name. It must be highly related to your products and services.